(By Vinjeru Ngwira)
NICO Group has reaffirmed its dedication to youth football development by supporting Ascent Soccer Academy’s participation in international tournaments in Europe, describing the initiative as a strategic investment in Malawi’s next generation.
The Group’s Head of Marketing and Customer Experience, Taweni Gondwe Xaba, said providing young players with exposure to international competition is vital in developing their football abilities while also strengthening their character and mindset.
She explained that facing some of the best young talents from around the world will give the players valuable lessons in confidence, resilience, discipline and the determination to prove that Malawian footballers can compete on the global stage.
Gondwe Xaba said the experience will go beyond the results on the pitch, as the players will return home with greater ambition, improved standards and a winning mentality that will benefit them in football and in their personal development.
“We are incredibly proud to support these young athletes as they represent Malawi on the international stage. At NICO Group, we believe that investing in young people is an investment in our country’s future,” she said.
Through its One NICO initiative, NICO Group continues to create pathways for young people to unlock their potential and contribute positively to Malawi’s future. The Group believes that empowering youth today is key to building future leaders and a stronger nation.
