Some of South Africa’s biggest retailers will no longer sell TRESemmé hair products, following protests over an advert that denigrated black hair.
Pictures of African hair were labelled “frizzy and dull”, “dry and damaged” in an online advert for TRESemmé products featured by pharmacy chain Clicks.
White hair, meanwhile, was labelled “normal” and “fine and flat”.
Shoprite, Woolworths and Pick N Pay all say they have removed TRESemmé products from their shelves, as has Clicks.
Earlier this week, a senior executive at Clicks resigned and a number of employees were suspended