By Vinjeru Ngwira
The Football Association of Malawi (FAM) has intensified its efforts to build the capacity and professionalism of media officers, acknowledging their vital role in promoting football and connecting clubs with the public.
This commitment was emphasized by the Chairperson of FAM’s Media Ad-hoc Committee, Gray Kazako Phiri, during the opening of a two-day Media Capacity Building Workshop attended by representatives from Super League clubs, National Division teams, and regional football associations.
Kazako said FAM’s drive to transform the game recognizes media officers as architects of the narrative that connects teams to the nation.
He stressed the importance of ethical reporting, digital engagement, and consistent storytelling in creating a transparent and engaging football ecosystem.
The workshop brought together media officers from all 16 Super League clubs, 12 National Division teams, the Super League of Malawi, and the four regional football associations. Sessions focused on digital communication, social media management, content creation, and media ethics.
One of the participants, Gome Cedrick from Mzuzu City Hammers, described the training as both timely and impactful, saying it has equipped them with practical skills to improve communication, especially through digital platforms.
FAM views this initiative as a key component of its ‘Transformation of the Game’ agenda, which aims to elevate the standard of football communication in Malawi and strengthen ties between football stakeholders and the public.
