In a significant development, socialite Dorothy Shonga, renowned as Cash Madam, has assumed the prestigious role of brand ambassador for Lilongwe-based automobile dealership, Chibiso Motors. This partnership marks a dynamic step towards promoting the brand and services of this reputable motor vehicle dealer.
Ishmael Gringer Makawa, the Chief Executive Officer of Chibiso Motors, enthusiastically unveiled this collaboration. He revealed that they have inked a one-year contract with the influential figure, driven by the goal of enhancing their brand’s visibility and reach.
Makawa emphasized the unique status of Cash Madam as one of the most influential personalities in Malawi. Her formidable presence and vast following make her a perfect conduit to their target audience. Furthermore, the company views this association as a means to empower women, given Cash Madam’s influence.
While specific financial details remain undisclosed, Makawa alluded to the substantial investment involved, describing it as involving “millions.” This agreement is open to renewal, underlining the commitment of both parties to a long-term partnership.
Expressing her thoughts on this collaboration, Cash Madam spoke of her appreciation for local companies recognizing the immense value that individuals from the social and creative sphere bring to the formal business landscape. This partnership represents a bridge between the dynamic realm of social influence and the business world.
Chibiso Motors, established in 2015, is a versatile company specializing in motor and general services. Their offerings span motor vehicle mechanics, spray painting, car alarm systems, panel beating, glass tinting, detailing, and auto body polishing. This partnership with Cash Madam aligns perfectly with their vision to drive growth and connect with a broader audience.
Photo credit :Chibiso Motors
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